Missguided have been praised in recent years for their diversity and body positive campaigns inspiring us to love our bodies and rock our flaws, and their latest beautiful campaign is super empowering.

The fashion brands previous empowering campaigns have shown us it’s ok to have stretch marks as they left theirs unedited, rock our killer curves as they featured plus size models, and embrace our skin differences by using mannequins with vitiligo.

Now the brand have revealed their latest campaign called #InYourOwnSkin which is teaching us to celebrate the ‘flaws’ and differences that make us unique and beautiful.

The campaign features six completely different women who have skin conditions including scarring, freckles, albinism, birthmarks and more, and the images are stunning.


Joanne is a plus sized model with albinism. She is “on a mission to break the mould on what society considers “imperfections” and strives to live life fearlessly.”

In her interview with Missguided she said to her, body positivity “means loving every single thing about yourself, and not only loving but understanding it. We spend so much time trying to be perfect but it’s very important to just look at where you are from where you once were and see the positives in that.”

She said; “My role in life is not to be ‘accepted by society’ I really don’t care about that. I live fearlessly and I am unapologetically me.”

Read more of Joanne’s interview HERE


Isabella is a student and part-time model and was left scarred after being in a house fire at 17.

She says to her, beauty is “the feeling of self-confidence, if you feel beautiful and feel good.”

Isabella said on female empowerment; “I think it’s feeling empowered in yourself, your own body and also as a collective. It’s important to listen and respect other women and recognise that there’s a sense of power together. You’re still an individual as a person but sharing experiences and coming together and expressing them is empowering.”

Read more of Isabella’s story HERE


Beth is a uni student who has never modelled before and has psoriasis.

She says body positivity is “about accepting who you are and the skin you were born with. Growing up I always wanted to change it and thought about trying to figure out what I could do to change it. I’ve realised it’s about accepting it.”

“Beauty to me is about what’s inside, personality, happiness, love and acceptance. If you can accept and love yourself then that’s a pretty beautiful thing to me.”

Read more of Beth’s interview HERE


Maya is a model who has a rare condition called Epidermolysis Bullosa which affects 5,000 people in the UK. She is using her positive attitude to raise awareness of the condition through her modelling.

“I think beauty is happiness. It doesn’t matter if you think you’re ugly if you’re happy and comfortable because you glow. When you accept yourself you glow and to me that is beauty.”

Maya says body positivity is “Being comfortable, accepting all your flaws and whatever feels gross and horrible but it’s your body and you’ve got to love it. Treat it like a kingdom.”

Read more of Maya’s story HERE


Polly is a full-time freelance model who has a full face of stunning freckles.

Polly says body positivity is “being 100% comfortable in yourself, it’s not just the outside but also the inside. I think we focus a lot on how people look, which comes with modern life and social media but also girls are more self-aware and more comfortable with how they are naturally. Whether that’s stretch marks, acne, body hair or no makeup, I think it’s becoming a huge movement and I think it’s really positive.”

“Beauty is being completely comfortable with yourself whether that’s being aesthetically beautiful, or your spirit and your attitudes towards life. Anything positive you exude from yourself is beautiful.”

Read more of Polly’s story HERE


Mariana is a Brazilian model who was born with a birthmark on her face.”She has learnt to love the way she looks and empowers others through body positivity on social media.”

Read more of Mariana’s story HERE 

We think all of the girls are stunningly inspirational and the beautiful new campaign is just incredible.

We’re feeling super empowered!

Well done to Missguided for promoting body positivity yet again and inspiring change in the fashion industry. We applaud you!