Famous plus-sized model Tess Holliday has hit back at a photo-editing app after it used the images of three plus women including herself without consent.

The app which slims its users photographs used the images of Holliday to illustrate how the app works.

The activist spoke out on Instagram to criticise apps like PIP CAM Photo Maker as they promote unhealthy standards.

She said: “I’m sharing this because I wanna address a few things. First of all, the fact that anyone thinks it’s ok to market this to ANYONE is appalling.”

An app that has nearly 50k downloads was dumb enough to steal photos of myself & two other plus size women & use them for this nonsense.🙄 I’m sharing this because I wanna address a few things. First of all, the fact that anyone thinks it’s ok to market this to ANYONE is appalling, but like, come on y’all 🤦🏻‍♀️ Secondly, why is @instagram not regulating the sponsored content like this? In a world of paid content, flat tummy teas, appetite suppressing lollipops (so many 🙄) its important for me to tell y’all that I have & will never partner with a brand or do paid content unless I genuinely use it or would recommend it to my best friend. I’ve been offered crazy amounts of money to sell y’all all kinds of things like teeth whitening (that doesn’t work), weight loss products (that are dangerous), etc., but that’s me- to each their own 💁🏻‍♀️ Lastly never let anyone make you feel like you need to alter your appearance or who you are. You are enough. You are worthy of love in your current body, whatever that body looks like. As for this bogus app, my lawyers will be sliding in your DM’s boo✌🏻#effyourbeautystandards

A post shared by T E S S 🔥 (@tessholliday) on

“In a world of paid content, flat tummy teas, appetite suppressing lollipops (so many 🙄) its important for me to tell y’all that I have & will never partner with a brand or do paid content unless I genuinely use it or would recommend it to my best friend.”

Apart from her modelling, Holliday is also known for her activism and has founded a movement called #effyourbeautystandards and uses her position to promote body confidence and calls out industries for body shaming.

Holliday ended her post by telling her followers, “never let anyone make you feel like you need to alter your appearance or who you are. You are enough. You are worthy of love in your current body, whatever that body looks like.”

She then told the app makers: “As for this bogus app, my lawyers will be sliding in your DM’s boo✌🏻#effyourbeautystandards.”

You can follow Tess on Instagram @tessholliday.

Images: @tessholliday on Instagram